By on June 10, 2011
Heather Pettitt, marketing manager at consultancy Verridian, discusses the importance of responsible marketing when brands are targeting children
McDonalds is currently facing protests from health professionals urging the chain to stop using its Ronald McDonald character as a tool to market junk food to children. It's a sign of the times.
Advertising targeted at children has commonly taken the form of TV adverts, toys and mascots, and over time, regulation of TV advertising to children has become increasingly stringent. The “pester power” of children is no longer seen as an acceptable target for marketers. But what about online?
9 Feb 2011
Training company Verridian triumphed this week, when it was crowned ‘Training Company of the year 2011’ at the IITT’s annual awards ceremony, for the second year running.
