Candidates should know their worth and be aware of the market rates for the work that they do. They should also be prepared to make the case for their desired salary level.

However, pay scales for similar-sounding job titles can vary widely between companies, so once again, preparation is the key. Spend some time researching the market so that you are prepared for the negotiation stage of the job seeking process.

Specialist financial services recruitment companies often conduct salary reports within the sector. These can be a very good source of information. Alternatively, professional organisations and trade associations within the financial sector may also publish similar reports.

It is hard to beat the personal approach however. Approach friendly contacts at other companies who may be willing to discuss salary expectations and job titles.

Job advertisements in financial services publications are also a helpful and realistic guide to salary scales.

Recruitment consultants are well placed to give the most accurate information concerning market supply and demand and other benefits that can be expected from a certain position.

They will always advise you to leave salary discussions until the final interview, once you have proved your value and commitment.

Always look at the salary as part of a bigger picture, which includes career development opportunities, annual leave entitlement, car allowance, health and pension schemes, educational support and flexible working.